Tim Ringel Weighs In on Zero-Party Data

With zero-party data, marketers can get consumers’ explicit consent to use their data and create individualized experiences without sacrificing privacy. This move will build a stronger long-term relationship with consumers—but only if you give them a reason to consent.

Click here for CEO Tim Ringel’s full take on the promise and power of zero-party data in the cookieless future on ClickZ.