NFTs: Welcome to the Next Frontier

At VSA, we see NFTs as the next iteration of technology that will shape brand-consumer relationships. NFTs are the newest frontier where brands can build meaningful experiences and connections with their customers and communities; the first step of the digitization of physical assets that can be monetized, sold, and tracked in the digital world; and a testing ground for the ecosystems and programs that will define the next iteration of the digital age.

In order to help brands leapfrog into this new era, we’re partnering with Ripple, the leading provider of enterprise blockchain and crypto solutions for cross-border payments. Ripple utilizes the open-source, public XRP Ledger, which is fast, low cost, and, most importantly, carbon neutral—using negligible amounts of energy to validate transactions when compared to other blockchains.

Brands looking to jump into a new world of revenue streams, explore different business models, and deepen relationships with their communities can consider taking the first step into this tokenized future through NFTs.

Want to explore this new world of tokenization and NFTs with us? Read the full report.