April 14, 2022

Meet The People's VSA Partners Broaden Offering with Key Acquisition

Award-Winning Consultancy Offers Performance Gains in Digital Channels

VSA Partners, the hybrid brand strategy and design agency, has deepened its digital footprint through the acquisition of RoundTwo Digital consultancy. RoundTwo will join VSA Partners as part of Meet The People, which is the industry’s first people-and client centric advertising group created by Tim Ringel in 2021.

RoundTwo was founded by Joseph McConellogue, formerly of IPG Mediabrands’ Reprise, where he served as the Managing Director of Canadian Operations, launching the agency’s performance digital offering and growing it into a 40+ team powerhouse in Canada. Joseph relocated to Chicago, where he established a new Reprise office and established their eCommerce offering.

The acquisition of RoundTwo adds expanded digital capabilities to VSA’s award-winning portfolio offerings, with RoundTwo bringing a robust practice including eCommerce channels, media, analytics, and customer journey and experience strategies. “As the needs of our clients continue to evolve and expand, it’s important to be able to anticipate and position ourselves for success,” said VSA President, Anne-Marie Rosser. “By adding the caliber of talent we have with Joseph and RoundTwo to VSA’s roster, we’re ensuring that we’re able to exceed client expectations, as well as differentiate ourselves in a saturated marketplace.”

In a time of uncertainty in advertising as a result of a global pandemic, RoundTwo took eCommerce by storm, working with and creating highly ROI-driven programs in categories that include apparel, beauty, retail, and healthcare. With a unique understanding of the consumer experience, McConellogue and RoundTwo established a foundation of programs to help convert brands interested in venturing into the digital marketplace. “I’m very excited to add my background and experience to such an amazing agency,” said McConellogue. “For many years, VSA has been the benchmark for creativity and brand design across B2B and B2C markets. I am looking forward to bringing my digital experience and integrating within this institution.”

With a 40-year history of solving complex business problems, VSA is recognized for setting the industry standards in brand development and marketing. Working with global brands that include Google, Nike, Affirm, and IBM, VSA creates a brand voice that breaks through the noise and clutter across a range of industries.

McConellogue will join the agency as Associate Partner, Digital Performance Media and work closely with Chief Strategy Officer Ariadna Navarro, Chief Client Officer Jeff Walker to help define the full service offerings of the agency. “We’re looking forward to being able to sit with new and existing clients and showcase how VSA continues to listen and grow,” said Jeff Walker. “RoundTwo provides us with an additional breadth and depth of experience, and we’re excited to see the impact it will have.”

VSA Partners is a hybrid brand strategy and design agency with a 40-year history of solving complex business problems. We deliver design-driven experiences that perform in market, realizing the future of a brand for some of the world’s most respected and forward-thinking organizations, including Google, Nike, IBM, Robinhood and Affirm. Our approach hinges upon deep collaboration with our clients to identify, prioritize and convert individual interactions into a positive impact on long-term value in a highly transactional and noisy world. Global by trade, but unapologetically midwestern at heart, an intrinsic desire to help fuels our pursuit of solutions of substance. Amplifying brands—not to add to the noise—but to find a voice that rises above it. VSA Partners. Where brands breakthrough.

Meet The People is an international family of unified but independent agencies bringing together key marketing services under one umbrella, allowing for fully integrated but deeply specialized solutions, from Creative and Design to Strategy, Activation, and Measurement. Backed by Innovatus Capital Partners, LLC, Meet The People is deeply committed to the idea that people are at the core of any organization and drive success, and that advertising works best when clients have access to expertise and deep talent.

Gene Cyranski, Meet The People
E: gene@meet-the-people.com
P: 312-952-0181